Drive incremental sales by accurately targeting buyers who are in-market now
How consumers have shopped in the past is the single best predictor of what they are in the market for right now. ADS Predictive Segments enables multi-channel retailers, product manufacturers, travel sites, and telecom providers to drive incremental sales online by targeting in-market shoppers with dynamic display advertising in real-time at scale. Powered by the Akamai Intelligent Platform, ADS Predictive Segments reaches 100% of US online shoppers on comScore Top 500 sites. What's more, with CPA-based pay-for-performance pricing, you only pay for successful, completed transactions."Akamai has helped us meet our advertising ROI goals in all different times of the year – and especially during peak holiday and promotional periods. Their talent in dialing spend up or down based on what we're looking to accomplish has been a major help for Chico's FAS."
Jenn McClain Director of eCommerce Marketing, Chico’s FAS
Benefits
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Drives incremental sales at scale
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Effectively establishes a new incremental sales channel
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Leverages the Akamai ADS shopping data cooperative with $15B worth of quarterly consumer shopping data
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Increases Web site and store volume by targeting only buyers who are in-market today for what you sell
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Segments up to 100% of your site's traffic and user behaviors to deliver more accurate, relevant, and compelling messaging
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Decrease advertising risk with pay for performance (CPA) pricing only
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Drives more brand consideration and reach
