Drive awareness and consideration through the power of Shopographics
How people spend their money is the most accurate descriptor of who they are and what they're likely to be interested in — more so than what they read, watch, or like online. ADS Descriptive Segments enable brand advertisers and their agencies to drive awareness and consideration by leveraging Shopographics — audience segmentation based on shopping data. Akamai operates the world's only online shopping data cooperative, representing an estimated $15 Billion in U.S. consumer spend quarterly and nearly 100% of online shoppers.The saying 'You are what you own' has certainly proven true when it comes to online shopping behavior. ADS Descriptive Segments tells advertisers who their customers are based on past purchase behavior, leading to incredibly accurate targeting on a very large scale.
Benefits
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Leverages fresh audience segmentation data, scored daily, to reach your real target-market audiences
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Makes it easy to identify and connect with very specific, highly interested audiences at scale.
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Provides a single point of contact for a comprehensive ad targeting solution including data, technology, campaign management, and media
